Franchise Insights, LLC
A respected business leader,
accomplished in driving large teams in the service sector toward
specific profit objectives, Russell Moserowitz founded Franchise
Insights, LLC, a franchise advisory firm, with his partner Bill
Keeble, in 2003.
While serving as a
senior executive with Cendant Corporation, the world’s
largest franchisor, whose brands include Ramada, Days Inn,
Century 21, RCI and Avis, Mr. Moserowitz helped manage virtually
all aspects of franchising, ranging from operational support,
quality assurance, marketing and training, to licensing and
strategic partnerships. He also played a key role in the company’s
franchise sales and marketing efforts, and served as a primary
witness in litigation-related matters for over a decade.
His expertise also enabled the company to expand beyond the
hotel industry to the real estate, timeshare and car rental
industries, growing Cendant to 20,000 total franchised units.
Mr. Moserowitz concluded
his 12-year tenure with Cendant as Senior Vice President,
Franchise Operations, where he developed and managed the company’s
operations strategy responsible for the service delivery for
franchises across Cendant’s nine hotel brands. Mr. Moserowitz
achieved dramatic increases in both profitability and efficiency
ratings within the operations team while continuing to drive
incremental revenues and enhancing the value of the franchise
relationship. His distinctive approach to franchisor/franchisee
relations has been credited as one of the most significant
factors that established the company’s reputation for
delivering a great level of service while becoming the largest
and most profitable franchise organization in the world.
His innovative integration and orientation program greatly
improved the operations, profitability and start-up period
experienced by new franchises. Mr. Moserowitz also achieved
record performance in the areas of licensing and franchise
retention, again developing a new approach and combination
of functions never previously attempted in hotel franchising.
During his franchising career, he has also led operational
due diligence and integration teams for various corporate
Mr. Moserowitz began his franchising career
in 1986 when he joined Howard Johnson, and soon became the
youngest controller of a major hotel company. He earned a
BS in Accounting from Lehigh University in Bethlehem, PA,
holds his CPA certification, and is a member of the International
Franchise Association (IFA). He and his wife, Jeanne, reside
in Randolph, NJ, with their three children.
A dynamic, seasoned senior executive
with 20 years of franchise industry experience, Bill Keeble
established Franchise Insights, LLC, a franchise advisory firm,
with his partner Russell Moserowitz, in 2003.
for his keen insight in the areas of sales, logistics, marketing
and operations, Mr. Keeble is skilled at problem solving and
adept at tackling sizeable challenges to achieve organizational
goals. These strengths were honed at the Cendant Corporation,
a multi-billion dollar global franchising and hospitality
conglomerate, where Mr. Keeble successfully helped build diverse
brands in the real estate, travel and financial industries
during his 17-year tenure. Under his leadership, Cendant’s
hotel division, comprised of franchise systems ranging from
small, start-up companies to large, well-established brands,
expanded dramatically, growing from 350 units to 6,500 units.
Joining Cendant in 1985 with the Days Inn brand,
Mr. Keeble steadily rose to senior operational positions.
In his most recent role as Executive Vice President of Operations,
Hotel Division, reporting directly to the Chairman, the company
enjoyed record-setting growth year after year under his leadership.
Mr. Keeble also created numerous retention programs, including
a unique opening procedure for new franchise units within
the company’s nine hotel brands (including Ramada, Super
8 and Travelodge), resulting in a significant increase in
royalty streams. While serving as senior executive for brand
quality and consistency, he oversaw the automation of a quality
assurance system conducting over 25,000 evaluations per year,
touted as the most cost-effective in the country. Under his
direction, the company successfully streamlined its training
function while maintaining the unique culture of each hotel
brand’s training program. Mr. Keeble also spearheaded
the company’s initiative into minority franchising and
served as the former chairman of the American Hotel and Lodging
Association’s sub-committee for quality.
He began his franchising career in 1983
with Hospitality International, serving as Reservations Manager
and Franchise Relations Manager for Scottish Inns, Red Carpet
Inns and Master Hosts Inns. Mr. Keeble earned a BS in Business
Operations and Personnel Management at the University of Tennessee
in Knoxville, and is a member of the International Franchise
Association (IFA). He and his wife, Ruth, reside in Basking
For more information please contact
Franchise Insights, LLC.